The Devil Girl Chocolate Bar is a visual critique
on the OBJECTIFICATION and WHOLESALE
OF WOMAN in advertising for the male consumer.
Made: 1994
Illustrated by: Robert Crumb
Sold: 500,000
Weight: 2oz
Dimensions: 17 x 4 x 1.5cm
Colours: Red, Yellow, Blue and White
The 7 evils reference how alcohol advertising 7.EXPLOITS WOMEN is 3.BAD FOR YOUR HEALTH
(Crumb addresses the male reader directly, as the chocolate bar is targeted for the male audience becuase of the sexual invitation "EAT ME" and the provocative wink from Devil Girl.
It has also often been argued and debated that alcohol 4.LEADS TO HARD DRUGS as well as being a 5.WASTE OF MONEY with a 1.DELICIOUS TASTE with the sole purpose to give you a 2.QUICK CHEAP BUZZ.
While at the same time the
marketing is 6.MADE BY SLEAZY BUIESNESS MEN.
STATEMENT OF INTENT.
ALCOHOL ADVERTISING FROM 1983-1993
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Woman in alcohol advertising are represented as sexual objects.
This representation as a sexual object is very similar in the way Devil Girl is portrayed to have revealing clothing, her head being
dismembered from her own body as if it isn't deemed to be an important part of her.
She often becomes an object that becomes violated, she is no longer seen as a human being with consciousness.
"BUT YOU KNOW, THE HEAD WAS ALWAYS A BIG PROBLEM... SHE HAD SUCH AN IRRITATING SET OF SENSIBILTIES"
In this comic strip of Devil Girl, her head becomes dismembered from her body. She is given as a gift from Mr Natural to Mr Foont for Mr Foont's own sexual desires to be satisfied. Mr Foont doesn't leave any time to waste and quickly takes full advantage of his new toy, Devil Girl.
Dismembered again by Mr Natural, this time her head is mounted through the wall as if she was a hunters catch.
Mr Natural then exploits her through the wall, with her face out of view. The objectification of Devil Girl is clear in both of these examples. It makes me question if her body is dismembered from her on the chocolate bar and is being exploited else where.
The visual comparison of Devil Girl to advertising is intriguing
The marketers are as fucked up as Crumb is and he knows it.
OFF WITH HER HEAD
ADVERTISING HEADLESS WOMAN
